IMTS 2008 Exhibitor's Workshop at McCormick Place in Chicago, Il HOSTED BY: Emilie Barta Click Here to download the latest version of the Windows Media Player. Want more information on the presenters and presentations? Click here for Segment Details.

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SEGMENT 1: Planning and Executing Your Way to Success

• Welcome Address - 16:20 minutes
    Peter Eelman, Vice President-Exhibitions - AMT
    John Byrd, President - AMT
• KEYNOTE ADDRESS: What's In It For You? - 35:49 minutes
    Presented by: Steve Miller - The Adventure
• Planning With Some IMTS Stars: Strategies for Small, Medium and Large Booths - 43:56 minutes
    Panel Moderated by Sam Lippman - President and Founder of ism2
• New Approaches to IMTS Promotion - 25:27 minutes
    Presenters: Peter Eelman, Monica Haley and Bonnie Gurney - AMT

SEGMENT 2: Visitor/Customer Relations

• Getting in the Zone: Booth Behavior - The Yea's - 42:36 minutes
    Presented by: Candace Adams, CTSM, CME, CMM, CMP - Trade Show Consulting
• The Nay's: What Not To Do on the Trade Show Floor - 40:05 minutes
    Panel Moderated by Sam Lippman - President and Founder of ism2
• Ask the Experts: REAL CUSTOMERS SPEAK - 48:18 minutes
    Panel Moderated by Steve Miller, President - The Adventure

SEGMENT 3: The Sources

• Welcome to Chicago - 6:41 minutes
    Presented by: Tim Roby, President - Chicago Convention and Tourism Bureau (CCTB)
• The Ins and Outs of IMTS Move-In and Move-Out - 45:35 minutes
    Panel Moderated by Steve Miller - The Adventure
• Get Creative With IMTS 2008 - 19:59 minutes
    Presenters: Peter Eelman and John Krisko - AMT

SEGMENT 4: Measurement and Analysis

• Manage Lead Gathering: New Tools You Can Use - 42:48 minutes
    Panel Moderated by Sam Lippman, President and founder of ism2
• How Do You Know IMTS Worked For You? - 39:20 minutes
    Presenters: Mim Goldberg and Marc Goldberg - Marketech